I’m an entrepreneur & market researcher from Jacksonville, FL.

In 2016, I founded PeopleFish. Since then, we’ve surveyed more than 1 million consumers on behalf of more than 500 clients. I’m passionate about startups, marketing, and asking the perfect questions to better understand the world.

When I’m not designing surveys or working with startups, I’m outside with my kids, playing piano, tinkering with side-projects, and exploring North Florida beaches.

2016: PeopleFish (market research for startups)
2020: MailThis (send 📬 from your 💻)
2020: Incentivist (order giftcards now, pay later)
2020: SurveySays (field targeted surveys for $99)

CONSULTING: Alexander Mann, Bissell, Getaround, Grove City College, MIT, Procter & Gamble, SpaceX, Stanford, State Department, USDA

WRITING: Startup Grind, FEE, Mises Institute, First Things

TOOLS: WordPress, Hubspot, Google Analytics, Google Ads, Zapier, Instapage, SurveyGizmo, Qualtrics, Lucid

SKILLS: Market Research (Demand Modeling, Concept Validation, WTP Discovery), Copywriting, Sales, Negotiating, Landing Page Design

Selected Essays