From Ludwig von Mises’ Human Action:
The general theory of choice and preference … is much more than merely a theory of the “economic side” of human endeavors and of man’s striving for commodities and an improvement in his material well-being. It is the science of every kind of human action. Choosing determines all human decisions. In making his choice man chooses not only between various material things and services. All human values are offered for option. All ends and all means, both material and ideal issues, the sublime and the base, the noble and the ignoble, are ranged in a single row and subjected to a decision which picks out one thing and set aside another. Nothing that men aim at or want to avoid remains outside of this arrangement into a unique scale of gradation and preference.