I read Brave New World last week, making three books read in three weeks (I’m aiming for one book per week). Wrote some quick thoughts here.
I’m reading The Name of the Rose over the next two weeks. Yes, I said one book per week. But this one is long and rather daunting—not realistic for one week.
I was reminded this week of 1,000 True Fans by Kevin Kelly. It’s as much as business classic as any great business book. Lots of value here for entrepreneurs. What is success? To what extent is it tied to raw numbers of lives touched? Of customers served? Context matters, of course, but success is less connected to customer volume than I often let myself believe. I’m reminded of this when meeting with small, boutique consultancies—like this award-winning one (in my city)—that somehow pay the bills with absolutely no brand equity even in their own industries. They just have a small number of very committed, high-quality clients who deeply recognize the value of services these consultancies provide. Unfortunately, I think fewer and fewer businesses are willing to invest the time required to let such relationships evolve. But it’s worth your (and my) while to find relationships like this—both as clients and vendors.
Founder/CEO of PeopleFish. I write on technology, market research and economics. Bylines at Startup Grind, FEE, the American Enterprise Institute and the Mises Institute.
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