I’m Nick.

I’m an entrepreneur and market research consultant. I’m passionate about branding, bootstrap startups, and asking the perfect questions to better understand the world.

I spend most of my time running PeopleFish—a market research firm for startups I founded in 2016. But I’m always working on some essay, side-project, or consulting gig. I built and run Incentivist, MailThis, SincerelyMe, and Market Research for Startups.

I’ve blogged since 2012. I post long-form essays, personal reflections, Excel tips, musings on politics and theology – anything too long for a tweet.