In October 2017, I wrote an article for Startup Grind.
I hacked it out on a whim. Took 90 minutes.
Over the next few months, I watched the article become one of the most popular market research articles in the world.
- It gets thousands of views every month.
- It’s by far my company’s biggest lead generator in 2018 (despite all the money we spend on Google Adwords).
- It’s currently the #1 hit on Google for “startup market research.”
- It’s led to dozens of entrepreneurs messaging me for more advice, or asking me to review their own surveys.
The market research world isn’t big, so it wasn’t long before I was approached about turning the content in the article into a more formal course. Udemy, Coursera, Teachable—you get the picture.
But the bottom line is I don’t have time for that. I’m busy. I run PeopleFish, and I have clients who depend on me daily.
Anyways, there’s nothing I’d record in a video that I can’t just write down. And I hate wasting people’s time with fluff—if I have something to say, I’ll publish it with as few words as necessary (not the best format for over-priced, excessively-long video courses).
So, long story short…
I expanded on that Startup Grind article in a 10-lesson, 7,000-word course explaining exactly how to run a market research survey for your startup idea.
And I’m selling this course for $9.
So what exactly does $9 get you?
The course is hosted on one single, password-protected webpage here on my website.
In it, you’ll find 10 ever-expanding chapters on how to run a market research survey for your startup idea. I will update this regularly, and will let you know when I’ve made any substantial additions.
Here’s the list of chapters:
- Identifying Your Idea
- Designing Your Survey
- What’s in a Survey Platform
- Survey Programming? Piece of Cake.
- Ask the Right People
- Fielding Your Survey
- How to Clean Your Survey Data
- Insights, not Analysis
- Presenting to Investors
- Follow-up Surveys
Like I said, I add to these chapters regularly as I continue to design and program surveys for companies around the world. I may even add chapters in the future, if I decide that’s necessary.
This isn’t about me trying to make money. It’s about sharing high-quality content with people who care enough about their startup idea to spend $9 for content worth 10X that much.
If that’s not you, then pass on this course.
One last note, for transparency’s sake: A smaller, static version of this course is available at Highbrow, which charges $4/month to access it (plus all other courses). I stand behind that content, and that platform, 100%. But I don’t update that course regularly like I update the one offered here on this page.