startup grind

Me in Startup Grind, and some thoughts from X4 Summit

Here's me at Startup Grind on rules for an effective customer feedback survey. I'm a survey guru. I've designed, programmed, fielded and analyzed more surveys than I can count. As usual, when I feel I've boiled things down enough into a simple formula, I like to codify those guidelines in articles like this one. Hope […]

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My new article, plus working slower

I have a new piece at Startup Grind.  In it, I break down the essentials of designing a basic market research survey for a product or service idea. Quantitative market research (i.e. surveys) is a great way to validate a product or service concept. Further, investors are impressed if you can show them hard data—real opinions […]

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