I had a new video made for PeopleFish.

I wrote the script. A quick explainer. No wasted time.

Strategy here was to be short enough that there’s less reason to “skip” the ad, should we start pushing it before related videos on YouTube. It moves fast, and it’s only 22 seconds long. Works across platforms (Instagram included).

Thoughts? What are some of the best explainer videos you’ve seen?

Thanks to Aditya Golechha for quality work and a quick turnaround.